STEP ONE – Use the Basic Search Bar on the Homescreen. The ability to do advanced searches and target very specific people is one of LinkedIn’s biggest strengths. Second, utilizing the search functionality is the best way to ensure you are connecting and reaching out to your best prospects, the ones who will actually make a difference and move the needle forward in your business. Where are they located? Do you work locally? Nationally? Internationally?

What are the job titles of the individuals you sold your product or service to? Make a short list of the industries they are in?

Start by looking at your current and past clients. How to use Advanced People Search to Build Your Connections on LinkedInįirst, any marketing endeavor starts with knowing WHO your prospect is you need to know who they are, what they value, and what they want to be able to connect with them, build rapport with them, and more importantly, sell to them. It’s also important to note that *NOT* everyone that comes up in the search results will be a great fit… but if you get 70% of results to be a good fit of what your ideal client looks like, you’ll be on the right path. We use this as a litmus test to see whether or not LinkedIn is even a viable platform to focus on – and * hint hint* … 99% of the time, it most definitely is. Now, besides building a database of targeted connections and prospects, another use for the search function is simply to get a general idea of how many people could be potential prospects. But before we dive into the HOW, we need to talk about why… Why use Advanced Search to build targeted connections on LinkedIn?īuilding a database full of your BEST prospects is your primary objective because once connected, you can build a relationship with them through strategic messaging and email campaigns. Here’s the quick answer: We utilize LinkedIn’s Advanced People Search. “How do I find my best prospects on LinkedIn?” Today, we’re going to get tactical and answer a BIG question we hear a lot… And with millions of active business owners at your fingertips, LinkedIn is a business owner’s dream come true! If you’re a B2B business, it’s never been easier find new clients, connect with them, and engage with them, thanks to online platforms like LinkedIn. Posted by Pat Henseler in LinkedIn Marketing Insights

How To: Use Advanced People Search on LinkedIn

Linkedin search